The human brain tends to think along pre-determined linear thought pathways. Such linear thinking can inhibit true innovation and creative exploration. Marc O'Brien, of Project M, will encourage and provide techniques for “thinking wrong” to generate new ideas and design directions to challenge the status-quo. Participants will brainstorm design solutions to specific challenges within the fields of health care, transportation and education based on your suggestions. The Sunday morning Rapid Prototyping workshop will further develop the generated ideas in collaboration with any interested attendees.

Note: This workshop is limited to 15 people, first-come, first-serve.

Ben Gaydos and Karen Stein
GOODGOOD

Matt White
Dirk+Weiss

Marc O'Brien
Project M